Utilization of IT Business Management for Marketing Development with the Analytical Hierarchy Process Method

Marketing development is an important factor in a business that must be considered to increase market share. Choosing the right marketing strategy greatly influences smooth running of sales. This study aims determine decision on method so it can applied by Rozi Bike Shop expanding its Determination at bicycle shop determined based four criteria, namely organization, product, place and distribution channel. The criteria are analyzed processed using Analytical Hierarchy Process (AHP) order obtain appropriate implement. multicriteria for solving complex or problems, unstructured situations into parts (variables) which then formed functional hierarchies network structures. results calculations AHP show Strategy A (Technological Innovation) gets highest value, 0.46984 . obtained from this decision-making system designed application IT management developing store's marketing.